HW Startup Business model list

Casualty list: Pebble, August, Navdy, Doppler, Hello, Bluesmart, willow garage, sifted, Contour, Nextbit, Avegant, Sphero, Jawbone, Juicero, Lily, Skully, Pearl Automation, chip/next thing, CastAR, Teforia

Success list: ____ (GoPro and fitbit?). Juul/Pax. Xiaomi and DJI. Misfit

Hard pivot: Lytro, Light, Romotive->Zipline, 3DR

TBD: thalamic, boosted, Libratone, Bellabeat, Tile, Eero, Anki, Osmo, peloton, Form Labs

Non VC successes: Lumos, Omnicharge, Moment, Peak, teenage engineering, Casetify, Allocacoc

consumer

* subscription

* Peloton

* Cameras/Security

* Dropcam

* Arlo

* SimpliSafe

* PetCube

* outright purchase

* planned obsolescence

* Tile

* brand/mission/aspirational

* GoPro

* Razer

* Nomad

* Oneplus

* Bellabeat

* Snap Spectacles

* Osmo

* super high quality and solid PMF (niche play)

* Sonos

* Lumos

* Boosted Boards

* Libratone

* Anki

* Teenage Engineering

* yearly releases in search of hit to drive profit

* Pebble

* Misfit

* Fitbit

* Sifteo

* Anki

* DJI

* brand + ecosystems + large # of SKUs

* Moment

* Peak Design

* Logitech

* Casetify

* Allocacoc

* one-and-done

* Eero

* Otto

* August

* Navdy

* Lockitron

* Hello

* 3D Robotics

* Pearl Automation

* IAP/upgrade/games packs

* Deako - install dumb light switch, offer upgrade

* Nintendo

* CastAR

* Consumables

* Prynt

* Click n Grow

* Tovala/Nomiku

* Juicero

* Teforia

* other sources of revenue

* Alexa

* prime

* music

* Google Pixel

enterprise

* 10x better

* Form1

* Charge a lot for new breakthrough

* Rigetti

* Boom

* ML/AI chip cos

* Double Robotics

* 10x cheaper

* Sunfolding

* Relativity Space

* Astranis

* Beat cost of labour

* OpenTrons

* All EV startups

* AgTech robotics

* amazon robot co

* prosumer

* shaper

* Makerbot

* Glowforge

* Sparkfun/Adafruit

* Charge for services/subscription

* Tetrascience

* Matterport

* Drone inspection cos (Gecko robotics, Sterblue)

* Drone delivery

* E La Carte

* hacker dev kits + enterprise solution

* Particle/Electric Imp

* Chip

* Estimote

* Lease/subscription HW

* Standard Cognition (Amazon Go-competitors)

* Other source of rev

* Square

* Camera company that Henry worked at

* Tried consumer, pivoted to enterprise

* Light

* Lytro

* Nymi

* Avegant

* Sphero (to education)

* 3D Robotics