Creative Industry Freelance Day-Rate (Responses)

A survey of day-rates of freelancers in television, fashion, publishing, photography and other creative industries

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Creative Industry Freelance Day-Rate (Responses)

A survey of day-rates of freelancers in television, fashion, publishing, photography and other creative industries

salaries, freelance, creative


Timestamp Ethnicity Gender Identity Industry Job Role Day Rate (Including currency) Company - Don't write your own company name here! Please name a brand or agency that paid you this day-rate. Location Relevant years experience Other helpful information - How you got the gig, whether you used a recruitment agency, if you're happy with this rate, any expertise that played a part in your negotiation...

6/15/2020 17:25:44 White Female Advertising Strategy Director £550 (GBP) Freelance London 15

6/15/2020 19:28:12 Caucasian Male Advertising Copywriter/CD $1200-1500 Who do I work for? Lots of companies. LA 22 Occasionally a recruitment agency. It's good money overall, so I'm happy to negotiate, but $1000 per day is probably the lowest, depending on how busy I am.

6/15/2020 20:04:07 caucasian male advertising copywriter / cd $1,500 adam&eveNY new york 11

6/15/2020 21:04:27 White other Female Advertising Creative Director £500 per day Multiple London 7 All word of mouth referral. Currently working at 20% reduction during lockdown. It’s the only time I’ve been negotiated down from what I’ve asked for.

6/15/2020 21:57:00 White Female Advertising Creative Director £800 Mother London 12 had a particular expertise in the client they were pitching for

6/15/2020 22:00:04 White Female Advertising Project manager £350 All main ad agencies London 8 What I know as the ‘standard’ day rate for project managers

6/15/2020 22:08:25 White Female Advertising Agency TV Producer £350 Agency London 6 Was a creative for 5 years, then moved into production 6 years ago. Prior to that spent 2.5 years on Creative Placement earning as little as £180 a week. Wouldn’t have been able to do it without financial support from parents.

6/15/2020 22:09:12 White Female Advertising Head of Copy £500-650 Mix of both London 22 Word of mouth / previously worked together

6/15/2020 22:15:50 White Malee Advertising Creative Director $1750-2000 Multiple Brands & Agencies Los Angeles 11 No recruitment agencies. Word of mouth only. Top end of day rate is where I put my worth/negotiation start. It is for short gigs. Low end is for longer jobs/agencies who won't pay full day rate, I don't go lower unless it's for longer permalance style gigs. Have to be comfortable saying no at low day rates. And saying no to going on "wage" for a freelance gig, it screws the tax.

6/15/2020 22:24:27 White Male Advertising Creative Director £600 The & Partnership London 15 Direct

6/15/2020 22:27:08 White Male Advertising Strategy Director £550 R/GA London 13 Direct, which helped keep the rate up a bit.

6/15/2020 22:31:59 Asian Male Advertising Strategy Director $1,000 Code and Theory New York 7 Recruiter

6/15/2020 22:35:30 White Female Advertising Creative Director £800 (days spent abroad for agency charged at 1.5x so £1200) R/GA London 14

6/15/2020 22:59:58 Latino Male Advertising Jr. Strategist $30/hr Agency USA 1 Get gigs mostly from LinkedIn and networking. I was hoping to get a job after school, but with the current market I feel kind of forced into freelancing. Don't really have experience freelancing and not much experience as is (junior level) so I've been talking what I can get (both projects and rates)

6/15/2020 23:31:27 White Female Advertising ACD / Art 1400 Deutsch LA 8 Happy with the rate, they contacted me.

6/16/2020 4:14:34 Hispanic Cis Female Advertising Creative Director $1500 USD. Can be flexible for long term projects but not less than $1000 a day. Some agency/some client side LA 17 Some jobs through my network, some through recruiters. Don't let them use COVID to lowball you.

6/16/2020 5:10:29 White Male Advertising Creative Director USD 2000 Freelance US 10

6/16/2020 8:15:10 White Male Advertising Senior Creative £500 In house at one of the big tech companies. London 12 I was contacted by a recruiter for it. It’s PAYE via their chosen outsourcing company vs my LTD. Happy with the rate but there’s also free food, paid holiday, pension contributions, free recovery days, paid every extra hour of overtime (even the 6-7pm hour most agencies wouldn’t count), and I was given a fund to sort out my work from home situation. Been here about a year.

6/16/2020 8:20:16 Black Female Advertising ACD/Copy 800 USD (100/hourly, 150/hr overtime) Razorfish NY 8 They paid through an outside contracting company and were keen to lowball me something fierce.

6/16/2020 8:24:06 White British Female Advertising Copywriter £325 Prefer not to say (Anonymous right?) Leeds 14

6/16/2020 8:57:49 White Male Advertising Senior Creative £500 Freelance London 15

6/16/2020 9:20:05 white female advertising marketing consultant USD 245 private UAE 10

6/16/2020 9:38:24 White Female Advertising Associate creative director £350 ODD london London 10 Normally I would want £400, the negotiated me down. This was through word of mouth.

6/16/2020 9:44:30 White Male Advertising Freelance Senior Copywriter £350 McCann London 20

6/16/2020 9:55:45 White Male Advertising Strategist £350 Various London 9

6/16/2020 10:57:01 White Male Advertising Strategist £350 Various London 9

6/16/2020 11:26:49 White Male Advertising Creative / CD / ECD £1,500 Various agencies + Direct to clients London 15

6/16/2020 12:21:57 White British Cis Male Advertising Mid/Senior Copywriter £300 Many London 5

6/16/2020 12:27:45 white male advertising Senior Copywriter £350 my own London 20

6/16/2020 12:57:36 White Male Advertising 1. Copywriter / 2. Creative Director 1. ~€800 per day / 2. ~€1000 per day Wieden & Kennedy, Adidas, 72andSunny, R/GA Amsterdam, Berlin 14 Most.of my jobs have been between 3 mths+ long. Always go direct with agency and negotiate. Sometimes I get a little less or a little more (between €750 and €900/day). Have taken one short-term job at greatly reduced fee (€650/day) since Covid lockdown to help out old friends that I know

6/16/2020 17:06:47 White (British) Male Advertising Account Director £250ish 2x agencies (network and indie) London 8 Recruiter or in-house HR

6/16/2020 17:07:03 white british female advertising junior creativce £10 n/a London 1 The (high) standard rate for placement teams. Most agencies in London have agreed to pay a (never specified) freelance rate after three months, but I've now worked in two agencies who did not do that.

6/16/2020 17:17:15 White British Female Advertising Copywriter £500 Freelance (various) Worldwide 10

6/16/2020 17:55:58 white british female advertising social media manager 300 various london 9

6/16/2020 18:10:47 latino male advertising senior creative £400 freelance London 12 Day rate is on average, sometimes is a bit more, most times is a bit less. For me recruiters are a good first step but I'd say 80% of the jobs I've gotten from contacts, people I've worked with before, recos or direct message to the client after reading a post on LinkedIn or The Dots

6/16/2020 18:11:25 British Male Advertising Art Director £300 Agency London 6 We don't negotiate. Are day rate is set unless special circumstances. Recruiters are essential.

6/16/2020 18:46:00 Caucasian / Spanish/ Woman Advertising Senior copywriter 180/ 200 euros Independent Spain 10

6/16/2020 19:20:39 White British Female Advertising Senior Designer £300 Freelance London 8

6/16/2020 19:37:47 White British Female Advertising Copywriter £160 Freelance Uk 6

6/16/2020 20:23:16 White Female Advertising Senior Account Manager €475 Agency Amsterdam 10 I have heard of rates between 300 and 700 per day for this role

6/16/2020 20:27:31 Spanish Male Advertising Creative Director / Copywriter £650 Wieden+Kennedy London 13 Recruitment agency

6/16/2020 21:34:29 white female advertising producer 300 pounds adidas london 2

6/16/2020 22:07:01 White Female Advertising Senior Creative £350 Adam&EveDDB London

6/16/2020 22:07:55 Indian Male Advertising Account Manager £220 Self Employed London 5 Happy with this rate. I advertise my skills, portfolio and my services on Linkedin and Twitter.

6/16/2020 22:20:58 White Female Advertising Associate Director/Director US $920 Freelance New York 9 Primarily word of mouth

6/16/2020 22:29:29 British Asian Male Advertising Strategy Director 450-650 Freelance London 14

6/17/2020 0:54:01 Asian Male Advertising Senior Strategist 600 EUR Freelance Berlin 8 Network

6/17/2020 9:32:45 Asian: Indian Male Advertising Senior Creative / AD £400-£450 Various London 9

6/17/2020 9:55:55 White Male Advertising Head of Production 500 Agency London 15

6/17/2020 10:36:10 Irish Male Advertising Creative/Copywriter/ACD £350-£550 Sky London 14

6/17/2020 10:56:20 White Female Advertising Senior Account Director £300 Freelance London 10

6/17/2020 11:13:32 White Male Advertising Senior Creative £400 Wunderman Thompson London 12

6/17/2020 12:12:03 White Female Advertising Copywriter £250 UNIT9 London 4 Got the gig through a contact. Happy with this rate and didn't negotiate

6/17/2020 12:34:19 White Male Advertising Sr. Art Director / Creative Director 550 - 700 Euro / 500 - 650 GBP Main creative agencies Hamburg, Berlin, London 14

6/17/2020 13:39:08 White British Female Advertising Lead copywriter €350 Ogilvy Amsterdam 6

6/17/2020 16:09:43 white male advertising freelance creative director £600 brooklyn brothers london 15 specialist in interactive / immersive technologies, experience in publishing sector + in-house at brands alongside traditional advertising exp

6/17/2020 17:20:41 White/Other Male Advertising Executive Producer 500-750 Several London 11 Self employed and run through my own company. Thought daily fee seems generous it tends to end up covering more days/work as part of a locked budget.

6/17/2020 20:32:43 White Male Advertising Creative Director £490 Anomaly London Amsterdam 11 LinkedIn stalking and introductions through friends, and an existing relationship with the client helped me land this gig.


Creative Industry Freelance Day-Rate (Responses)
Tags Salaries, Freelance, Creative
Type Google Sheet
Published 10/04/2024, 08:20:56


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