Several factors affect company sales. Web design is probably not on the list that you know of. The truth is that for e-commerce businesses, web design can be impactful. You can entice more potential customers based on how great your website is.

KPIs are tools used in companies to monitor business evolution. But not just for finance or marketing, indicators are also important in UX Design. In this article, I'll explain what KPIs are and how to use them to improve the user experience.