By LowKeyJude & Buzzy
Who is MrBeast?
-Most Subscribed Creator On YouTube
-36,186,653,474+ Views Across his Channels
-A Business Empire evaluated at $1.5 Billion
(if you live under a rock)
But How Did He Achieve This?
-Anyone can have spurts of massive growth, but it takes a YouTube genius to continuously grow over a long period
-This means if we breakdown MrBeast’s video process, we can understand how to go viral
His video process contains 5 key steps (in order):
Creating Viral Ideas
Making a Clickable Thumbnail
Making a Clear Title
Getting People to Watch Longer
Having Strong Branding
And The Final Question…
What did MrBeast learn in the 10 years on the platform to gain his massive success,
And can we learn this “secret” too?
Well, MrBeast’s First Viral Video “I Counted to 100,000” paints a very interesting story
-So let’s break down how this video shaped his entire viral idea criteria
-But first, let's analyze how external factors influenced MrBeast to come up with this idea
Part One: A viral idea machine
-6.6 Million Views in 7 days
-Led to 258,000 subs in the next two months
Limitations MrBeast Faced
MrBeast faced many limitations in 2017 that forced him to think outside of the box.
Bad equipment - MrBeast could only record in 480p
Family Pressure - MrBeast’s mother wanted him to go to college
Broke - He had no job and barely any money so couldn’t do YouTube full time
Time was against him - If his mom found out he was skipping all his classes, he’ll be kicked out of his house
Some Early Success on YouTube
MrBeast found success by finding ideas that a lot of people were interested in. He found out that if people clicked the video and enjoyed themselves, his videos got more views.
However, something in 2017 would propel his YouTube channel growth
Back in 2016, YouTube realised a White Paper about the algorithm
A white paper is a report or guide that informs readers concisely about a complex issue
What is important though, is that the document outlined that:“The final determination of the effectiveness of an algorithm or model, we
rely on A/B testing via live experiments. In a live experiment, we can measure subtle changes in click-through rate,
watch time, and many other metrics that measure user engagement”
What We Know About The YT Algorithm
Link to full Document and YouTube Video Explaining it
In Simple Terms, this means*:
Success on YouTube
Catching your audience’s Attention
Keeping that attention for a long time
Or in more technical YouTube Terms
Click Through Rate
Average View Duration / Average Percentage viewed
*Viewer Satisfaction is also a known factor that affects the recommendation
This is why I use this criterion in the breakdown
Because Algorithmically these are the known elements of what makes a banger video
An idea that gets people to Click
MrBeast found a viral video idea criteria by studying viral content and his videos.This includes:
Having a remarkable idea
Doubling down on what works
Combining Viral Ideas/Topics
Making it 3% different
Keeping it primal
Let’s zoom into what these mean and use the “Counting to 100,000” video as an example
Having the power, skill, means, or opportunity to get someone to regard something with their attention
But, What does remarkable mean?
The Remarkability Test (with MrBeast Videos)
I spoke about cereal!
That’s crazy… anyway
I Counted to 100,000!
What? Why would you do that? You must be lying!
If you used your idea as an ice breaker with a stranger, would they:
Not care, or
Would they ask a follow-up question?
In terms of YouTube, a follow up question is the same as someone clicking the video, as in both examples, they want to know more about the topic.
Click my Video to see
Click my Video to see
Please stop talking to me
Hmm, ok sure
Remarkability with Sections of Views
To get the most amount of views possible, MrBeast makes the broadest video ideas
MrBeast makes shows that a casual viewer would find his videos remarkable
There are 3 types of YouTube audience:
Superfans: People that click for Beast
Active: People that watch for a trend
Casual: Anyone can watch
Double Down on What Works
MrBeast had a Viral video of counting to 10,000 before 100,000. He doubled down on what made this video viral in his next few uploads as shown above
What is Doubling Down and why is it Important
Doubling down is when you remake an idea that was previously viral/popular either:-On your YouTube channel
-On another person’s YouTube channel
-Outside of YouTube
And add a unique twist to the idea
This means you can take the viral element of the video and apply it to your videos
First Viral idea
☝️ The unique twist was to escalate the challenge
Mistake #1: Milking it dry
Mistake #2: Doubling down on the wrong thing
Mistake #3: Not innovating the idea
The Common Mistakes of Doubling Down
Doubling Down too much can make the remarkability of an idea decrease
If your audience gets too familiar with an idea, it can lead to:
-The audience becoming bored
-Trapping yourself in one format -Result in a plateau or dip in views
This is when you double down without a good understanding of what made your video go viral
Make a theory of why it was viral based on your gut and what the data shows
Every time you remake an idea, you try and one up the last video.
The way I view it, the more you double down on an idea, the more polished it should become, like a diamond.
You can improve:-Packaging
There are Two Types of Innovation
Sustaining innovation is improving an already existing format
Whereas Disruptive innovation is trying out something completely new
Disruptive innovation is more likely to fail, but if it succeeds, it yields better results
Think of Sustaining as jumping on an already existing trend, and disruptive as creating the trend
Finding Viral Elements
There are two viral elements in this video idea:
A hard challenge
-Challenges on YouTube have always been a viral topic.
-The Ice bucket challenge; Ghost Pepper challenge; as well as Cinnamon Challenge are all examples of old viral challenges
24 Hour videos
-10 and 24 hour videos are also a viral topic, and algorithmically longer videos perform better on average
-Also 24 hour long videos were very rare to see on your homepage, increasing the remarkability of it
Making Your Videos 3% Different
Humans are creatures of habit, and we don’t like straying too far from the norm
However, humans are good at spotting patterns and can become bored with overused themes
That's why you should think of a YouTuber as being like a magician
All magic tricks are innovations of the old and tried rules of magic like misdirection.
Learn from the old magic tricks, but don’t copy them… otherwise, the trick would be boring because it has been seen many times before
☝️ Google Searches for Ice Bucket Challenge
Magic Trick Discovered
People Start to understand the pattern
People fully understand the pattern
Making Videos 3% Different for Branding
Being known as an innovator by your audience creates longevity in the space
For example, Morgz copied a lot of MrBeast’s thumbnails and topics and got branded as a copier
In the short term, copying benefits the creator however, this is at cost for your long term reputation
This degrades the trust between a YouTuber and their audience
Innovator VS Copier
Keeping it Primal
Primal videos are relatable, so anyone can watch them
But what does “keeping it primal” mean?
It means if you boil down your idea, could you explain it to a caveman or does it appeal to our fundamental Psychology?
For example, cavemen have primal fears such as:
-Being in a life-or-death situation
If you told a caveman you counted to 100,000, he would also think you’re insane
Examples of Keeping it Primal
Being Buried alive combines two very common primal fears, Claustrophobia and Thanatophobia (fear of death) 👉
Being in solitary confinement combines; Claustrophobia, the fear of isolation from a tribe, and the fear of being trapped 👉
Being surrounded by snakes is a fear that affects 1/10 American adults because of the primal feeling of potential death 👉
MrBeast Continued to use the Criteria
This very simple viral idea criterion continued to be used and expanded on
This meant that MrBeast could consistently produce remarkable ideas that grabbed the attention of the market
In addition, it made it possible for him to focus on his video quality as he knew his ideas would gather interest.
Think of focusing on quality like shooting a sniper rifle at a target, you spend more time on the shot so that you are more accurate.
Whereas, most YouTubers focus on quantity without regard for aiming, just like a minigun
👆 (A bullet = one upload in this example)
Mistakes Creators Make When Choosing Quality
MrBeast has drilled home to create quality videos, but many creators make mistakes when using this content strategy
Back to the example on the left, a sniper shoots left often, which means every bullet you fire is important
Whereas, you can afford to miss more often with a quantity approach
Another factor to consider is newer creators are new to firing a gun so need more practice
This means I would advise creating quality videos consistently, EG: posting a video every week and improving on it for the next upload
So What Can You Learn From Section One?
-Viral Ideas are the backbone of a viral video as it gets the audience’s attention
-To get their attention you need to be remarkable
-Once you get a successful video idea, study why it went